Is Pokemon GO Dead | All Business Journals

When Pokemon Go launched in 2016, it took the gaming world by storm. It offered players a unique blend of augmented reality, bringing the beloved pocket monsters to life.

As a result, Pokemon trainers from all across the globe started scouring through landmarks, streets, and parks in the hopes of catching rare Pokemon.

However, it’s been almost ten years since its launch, and this brings us to the question: is Pokemon Go dead?

Through this blog, we’ll examine the statistics to gauge the current popularity and relevance of this much-loved Pokmon franchise.

Pokemon Go: How Many Players Are Still Playing?

When trying to figure out whether Pokemon Go is dead or not, we must look into the statistics. In the first year of its launch, the AR game made a whooping 1.03 billion. The billion-dollar threshold was crossed just shy of seven months after its release.

In fact, in its debut month, Pokemon Go instantly became the most downloaded game, collecting a massive 100 million revenue in just 20 days.

At its height, this game had 250 million monthly users. Sadly, by the end of 2016, this interest had waned, and the active player base had fallen to just 50 million.

However, this compelled the developer to listen to the player base and introduce sought-after features. As a result, in 2021, Pokemon Go experienced a resurgence and crossed a billion dollars in revenue for the second time since its launch.

In 2023, the franchise saw a huge drop in revenue from its peak, minting 566 million. The craze has no doubt died down considerably since its release. However, Pokemon Go still remains highly profitable and is, in fact, one of the top revenue drivers for the developer and publisher.

Thus, there’s no doubt that Pokemon Go is still alive and kicking.

Why Did the Pokemon Go Hype Die Down?

Several factors led to the decline in interest in Pokemon Go. Firstly, it’s a matter of players preferences. As with most games, many players must have gotten bored with the gameplay and ditched or migrated to other games.

Moreover, during its debut, it had very limited features and Pokemon. For instance, trademark features like battling and trading weren’t available during its launch, causing many players to lose interest. Moreover, many of these players might never have returned and migrated to other Pokemon Games with these features.

Additionally, when it was launched and even after, Pokemon Go was notorious for game crashes, bugs, and server outages, which frustrated the player base and led to a decline in interest.

Pokemon Go is also plagued by repetitive gameplay. Catching the same Pokemon again and again without any variety or new challenges will bore users, reducing the player base. Also, people actually have to venture out to catch Pokemon, making it tougher to play the game during colder months or bad weather days.

Most importantly, with new and exciting titles being added every month, Pokemon Go undoubtedly suffered from intense competition.

Conclusion

Thus, it’s clear that Pokemon Go is far from dead. In fact, millions of players from all over the globe still play the game, and it’s still a huge revenue generator not only for the developer but also for sites that buy and sell Pokemon Go collectables and other goods.

However, there’s no doubt that the game has witnessed a considerable drop in revenue and player base since its launch. However, just like its resurgence in 2021, there’s a high possibility that the developer will introduce even cooler Pokemon and features to re-engage and pull in new users.

As of now, it seems like Pokemon Go is going nowhere. Make sure you’re grinding on Pokemon Go and saving up on resources to get your hands on all the coolest updates when they drop.

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